Team

Leadership

Principal

Travis Smith

Founding Partner

Ron Butler

Founding Partner

Ray Allen

Principal

Travis Smith

Travis has worked at all levels of politics, from the George W. Bush White House to serving as a Congressional Chief of Staff on Capitol Hill. From state legislative races, to coalition building for a Presidential campaign, to managing multiple top-tier, nationally targeted House races, Travis has experience in nearly every facet of a political campaign.

Now a partner at Creative Direct, Travis helps guide both incumbents and first-time candidates to winning elections. Travis also regularly consults corporate clients on political issues.

He graduated from Liberty University in Virginia where he received his degree in Politics and Policy. A San Francisco Bay Area native, Travis now lives in Richmond with his wife Kristin, their three boys, Sutton, Weston and Barron, and their daughter Elin.

Founding Partner

Ron Butler

Ron Butler is President of Creative Direct, a direct mail firm located in Richmond, Virginia specializing in voter contact direct mail. Since forming Creative Direct in 1997, Ron Butler has grown the business from a small regional player to one of the largest and most successful Republican firms in the nation, with clients from Maine to Hawaii.

Under Ron Butler’s leadership, Creative Direct played a pivotal role in some of the biggest Republican victories across the nation. Winning candidates have included many U.S. Senators, Governors, members of Congress and state elected offices. Prior to forming Creative Direct, Ron managed many successful campaigns for local and statewide office.

He served for five years as political director for the Republican Party of Virginia and worked as field director for the Republican National Committee. Ron has been working full-time on behalf of Republican candidates since 1985.

Founding Partner

Ray Allen

Ray Allen is a founding partner of Creative Direct. Mr. Allen has been a political professional for over twenty-eight years. Mr. Allen began his political professional career working as a campaign manager for House of Delegates campaigns moving on to managing field operators, communications and managing congressional and statewide campaigns across the country.

Having worked with the National Republican Committee, the National Republican Congressional Committee, the National Republican Governors Association, the Republican Attorneys General Association, successful Republican candidates for Senate, Governor, and Congress and more super PACS than can be listed, Mr. Allen brings a wealth of experience and knowledge to his clients.

Mr. Allen and Ron Butler founded Creative Direct in January 1997 to provide the highest quality Direct Mail services possible. They have grown the company into one of the premiere Direct Mail companies in America serving clients in over 40 states.

Political

Vice President

Jason Mashburn

Vice President

Matt Moran

Vice President

Tyler Foote

Vice President of Operations

Eloise Hincker

Project Manager

Rob Barlow

Vice President

Jason Mashburn

Jason has been with Creative Direct since 2006. He has created award-winning voter contact and fundraising programs for hundreds of Republican campaigns and committees.

As Vice President, Jason develops mail strategy, coordinates photoshoots, and supervises the creative process from start to finish. He also writes many of the digital ads, voter contact mail, brochures and fundraising letters for a number of our political, corporate and non-profit clients.

Some of the campaigns Jason’s helped win have included U.S. Senator Pat Robert’s come-from-behind victory in 2014, Karen Handel’s award-winning special election victory in 2017 and historic efforts to elect Republican majorities in state legislatures across the country. He has also successfully managed Independent Expenditure and Issue Advocacy campaigns efforts for variety of different organizations, including for Congressional Leadership Fund.

Jason’s work has scored several awards, including a Pollie Award for Best Direct Mail Fundraising Package and the Pollie Award for Campaign Excellence.

Prior to joining Creative Direct, Jason worked on Capitol Hill, including for former Speaker of the House Newt Gingrich. He has managed and consulted on several statewide, legislative and local campaigns throughout the country.

Jason Mashburn is a graduate of Liberty University with a degree in Political Science. He Co-Founded and serves on the Board of Directors of Cancer Kicks, an Atlanta-based non-profit organization, which raises funds for rare cancer research.

Vice President

Matt Moran

Matt Moran is a 10-year veteran of Virginia politics and public affairs. He has worked on multiple statewide political campaigns, served as a top advisor to two House Speakers, and represented clients across multiple industries in front of the General Assembly.

At Creative Direct, Matt oversees research, strategy, message development, and campaign planning, and works with clients to execute their plans based on quantitative metrics and tangible results.

After managing several successful campaigns, Matt joined the office of Virginia House Speaker Bill Howell as a top advisor for communications and policy in 2012. Matt went on to work for 2017 Republican Gubernatorial nominee Ed Gillespie and served as Chief of Staff to Speaker Kirk Cox. He currently advises Virginia gubernatorial candidate Glenn Youngkin and other federal and state candidates across the country on policy and communications strategy.

Matt has also represented numerous corporate clients, including Fortune 500 companies, national, regional, and state-level trade associations, and non-profits across multiple industries. He has experience running policy and public affairs campaigns related to business, health care, energy, transportation, insurance and financial regulation, construction and real estate development, gaming, cannabis, criminal justice, and technology.

A native of Southwest Virginia, Matt graduated from the University of Virginia and now resides in Richmond with his wife Brooke and their three kids Bennett, Graham, and Merritt.

Vice President

Tyler Foote

Tyler Foote is the Vice President of Creative Direct. Prior to joining Creative Direct, Tyler worked for the National Republican Congressional Committee (NRCC) where he served as Regional Political Director. While at the NRCC, Tyler led a team advising incumbent and challenger campaigns across 14 states in the Southeast. He was responsible for candidate recruitment and worked with campaigns to develop multi-million dollar campaign strategies and budgets. He helped elect several Republicans in targeted races, including 14 open seats, and successfully oversaw the Committee’s efforts in four competitive special elections including the GA-06 election.

Tyler has extensive campaign experience, managing races at the state and federal level. In 2014, he was the campaign manager for David Rouzer’s congressional campaign, electing the first Republican to represent North Carolina’s Seventh Congressional District in 143 years. Tyler was then named Congressman Rouzer’s Deputy Chief of Staff and Communications Director.

He also managed former Congressman Tim Murphy’s (PA-18) re-election campaign as well as former Delegate Mike Watson’s (VA-93) re-election. The Watson campaign is still recognized as one of the most expensive delegate races in Virginia history.

In 2016, Tyler served as the Virginia State Director for Americans for Prosperity. In this role, he managed a team of 29 employees across Virginia and a $1.7 million budget to achieve the chapter’s policy objectives.

Originally from Louisville, Kentucky, Tyler graduated from Centre College with degrees in Government and History. He currently resides in Annandale, VA with his wife and daughter.

Vice President of Operations

Eloise Hincker

Eloise Hincker is the Vice President of Operations for Creative Direct. She works with clients on direct mail, fundraising mail, and campaign literature by developing content, messaging strategy, design, and voter contact strategy. 

In addition to working directly with clients, Eloise manages Creative Direct’s in-house design team to ensure the creative we produce aligns with the client’s overall goal and message. Eloise has also developed and overseen numerous campaigns and projects for nonprofit, congressional, statewide, and national clients. 

A native of Virginia, Eloise joined Creative Direct in 2018 after two years of statewide Virginia political experience. She has a Bachelor and Master Degree in Political Science from Appalachian State University.

Project Manager

Rob Barlow

Rob brings legislative and campaign experience to the Creative Direct team. While a full-time student at Virginia Commonwealth University, Rob managed a field program, a volunteer program, and social media for a candidate in Virginia’s 7thCongressional District. Rob later served as a Regional Field Director for the RNC’s Trump Victory Program overseeing New York’s 18th and 21st Congressional Districts. 

Utilizing his campaign experience, Rob works closely with clients to write and create effective direct mail. A native of Richmond, Rob graduated from Virginia Commonwealth University in 2021.

Designers

Senior Graphic Designer

Ginny Brandon

Graphic Designer

Rachel Sprout

Graphic Designer

Whitney Frost

Senior Graphic Designer

Ginny Brandon

Ginny Lawrence is Creative Direct’s senior graphic designer with over nine years of professional design experience. Ginny also has previous experience working in production and understands how to design effective layout for digital and printed materials.

Leading the design team, Ginny works through the entire creative process from formulating ideas, design concepts, and copy to produce eye-catching designs that effectively communicate our clients’ message. She has overseen thousands of projects for clients across the country, including direct mail, websites, logos, branding, brochures, and digital media.

Born and raised in Mississippi, Ginny now lives in Richmond. She is a proud Ole Miss graduate and enjoys returning to The Grove for football games.

Graphic Designer

Rachel Sprout

Prior to joining Creative Direct, Rachel Sprout ran her own full-time graphic design and social media management company. Rachel has four years of experience managing social media engagement for accounts with hundreds of thousands of followers, developing websites, and creating graphics for social causes and campaigns. 

Now a graphic and web designer at Creative Direct, Rachel is highly-efficient and creates graphics, direct mail, print material, and websites for clients. Rachel also serves as our in-house photographer. A native of Pennsylvania, Rachel graduated from Liberty University in 2019 and now resides in Richmond, Virginia.

Graphic Designer

Whitney Frost

Whitney Frost has years of freelance and in-house graphic design experience. At Creative Direct, she creates visually persuasive direct mail on behalf of our clients. She graduated from Liberty University in Virginia where she received her degree in Studio and Digital Arts: Graphic Design. Born and raised in Maine, Whitney now resides in Richmond.

Operations

Chief Operating Officer

Creighton Anders

Executive Assistant

Tammy Babbs

Computer Programmer

Joe Mattox

Internal Accountant

Anita Zimmerman

Chief Operating Officer

Creighton Anders

Creighton Anders has been with Creative Direct since 2001. As Vice President of Production, he oversees all aspects of production and business services. Creighton manages each direct mail project, ensuring our clients get a high-quality product printed and mailed to their expectations. He has cultivated strong relationships with a vast network of printers all across the country, large and small, to provide the highest level of service and attention to detail.

Executive Assistant

Tammy Babbs

Tammy Babbs is the Executive Assistant to the partners at Creative Direct. Tammy has been with the company since 2004.In addition to providing administrative support for the partners, Tammy provides client support, accounting support, research projects, and oversees all general office management.

Before joining Creative Direct, Tammy worked with the state and federal government relations group as well as the grassroots/grasstops issues management team at McGuireWoods Consulting, LLC. She provided various levels of support for the teams Senior Vice Presidents. Prior to her time with McGuireWoods Consulting, Tammy was the Executive Assistant to the Chief of Staff to Governor James S. Gilmore, III.

Computer Programmer

Joe Mattox

Joe Mattox serves as Creative Direct’s Computer Programmer. He has been working for Creative Direct for more than 24 years. He manages the list for our mailings and our company’s political software and database. Also, Joe is responsible for our help desk and our network.

Internal Accountant

Anita Zimmerman

Anita Zimmerman has been with Creative Direct since 2000. As the Internal Accountant, she handles all aspects of the accounting system, including financial reporting and administration of employee benefit programs. Anita is a CPA who began her career as an audit supervisor with Ernst & Young. She is a QuickBooks Pro Advisor with extensive experience in auditing, taxation, and designing accounting systems for small businesses.