Team

Travis Smith

Travis has worked at all levels of politics, from the George W. Bush White House to serving as a Congressional Chief of Staff on Capitol Hill. From state legislative races, to coalition building for a Presidential campaign, to managing multiple top-tier, nationally targeted House races, Travis has experience in nearly every facet of a political campaign.

Now a partner at Creative Direct, Travis helps guide both incumbents and first-time candidates to winning elections. Travis also regularly consults corporate clients on political issues.

He graduated from Liberty University in Virginia where he received his degree in Politics and Policy. A San Francisco Bay Area native, Travis now lives in Richmond with his wife Kristin, their three boys, Sutton, Weston and Barron, and their daughter Elin.

Ron Butler

Ron Butler is President of Creative Direct, a direct mail firm located in Richmond, Virginia specializing in voter contact direct mail. Since forming Creative Direct in 1997, Ron Butler has grown the business from a small regional player to one of the largest and most successful Republican firms in the nation, with clients from Maine to Hawaii.

Under Ron Butler’s leadership, Creative Direct played a pivotal role in some of the biggest Republican victories across the nation. Winning candidates have included many U.S. Senators, Governors, members of Congress and state elected offices. Prior to forming Creative Direct, Ron managed many successful campaigns for local and statewide office.

He served for five years as political director for the Republican Party of Virginia and worked as field director for the Republican National Committee. Ron has been working full-time on behalf of Republican candidates since 1985.

Ray Allen

Ray Allen is a founding partner of Creative Direct. Mr. Allen has been a political professional for over twenty-eight years. Mr. Allen began his political professional career working as a campaign manager for House of Delegates campaigns moving on to managing field operators, communications and managing congressional and statewide campaigns across the country.

Having worked with the National Republican Committee, the National Republican Congressional Committee, the National Republican Governors Association, the Republican Attorneys General Association, successful Republican candidates for Senate, Governor, and Congress and more super PACS than can be listed, Mr. Allen brings a wealth of experience and knowledge to his clients.

Mr. Allen and Ron Butler founded Creative Direct in January 1997 to provide the highest quality Direct Mail services possible. They have grown the company into one of the premiere Direct Mail companies in America serving clients in over 40 states.

Jay Walker

Jay Walker is a 20-year veteran of Georgia politics and public affairs. Jay most recently served as Senior Political Advisor to Governor Brian Kemp’s successful 2022 re-election campaign, and continues to advise Governor Kemp. Throughout his career, Jay has worked to elect Congressmen Drew Ferguson, Barry Loudermilk, and Rick Allen and served as an advisor to Georgia Governor Sonny Perdue. Jay was the Chief of Staff to Speaker of the Georgia House Glenn Richardson and Executive Director of the Georgia House Republican Caucus from 2019 to 2020.

A proud graduate of the University of Georgia, Jay currently resides in Perry, GA with his three daughters.

Matt Moran

Matt Moran is a 10-year veteran of Virginia politics and public affairs. He has worked on multiple statewide political campaigns, served as a top advisor to two House Speakers, and represented clients across multiple industries in front of the General Assembly. He is currently the senior political advisor to Governor Glenn Youngkin.

At Creative Direct, Matt oversees research, strategy, message development, and campaign planning, and works with clients to execute their plans based on quantitative metrics and tangible results.

After managing several successful campaigns, Matt joined the office of Virginia House Speaker Bill Howell as a top advisor for communications and policy in 2012. Matt went on to work for 2017 Republican Gubernatorial nominee Ed Gillespie and served as Chief of Staff to Speaker Kirk Cox. He currently advises federal and state candidates across the country on policy and communications strategy.

Matt has also represented numerous corporate clients, including Fortune 500 companies, national, regional, and state-level trade associations, and non-profits across multiple industries. He has experience running policy and public affairs campaigns related to business, health care, energy, transportation, insurance and financial regulation, construction and real estate development, gaming, cannabis, criminal justice, and technology.

A native of Southwest Virginia, Matt graduated from the University of Virginia and now resides in Richmond with his wife Brooke and their three kids Bennett, Graham, and Merritt.

Scott Weldon

Scott Weldon joins the team as a veteran of campaigns, policy, and public affairs. Starting his political career at a local public relations firm in Virginia Beach, VA, Scott has managed some of the toughest races around, including defeating a senior incumbent Congressman while being outspent 10 to 1.

Scott’s focus on poignant messaging and ability to adapt to the data and emotion of the environment make him a great addition to our team. He has served as a legislative aide in Virginia and went to Capitol hill as Communications Director for several members of Congress. Scott finished his career on Capitol Hill as Deputy Chief of Staff to Congressman Jeff Van Drew(R-NJ) where he helped the member switch political parties from Democrat to Republican and oversaw the policy and communications operations in the office.

Scott has worked with a broad range of clients helping them build the most effective strategies to achieve their desired outcomes. Scott currently resides in Arlington, VA with his wife Laura and two children.

Justin Roth

Justin Roth is a seasoned political and policy professional with expertise in legislative strategies, critical domestic policy matters, and foreign affairs. He has more than two decades of experience in government affairs and lobbying for multiple trade organizations. Most recently, he served as Chief of Staff for three prominent United States Congressmen and a U.S. Senator, including former Senator Martha McSally, and former Congressman Ron DeSantis.

Throughout his tenure, Justin has leveraged his experience in public policy and communications to advise representatives and shepherd major legislative victories. He has overseen virtually every aspect of the legislative and policy process, with expertise in the areas of financial services, foreign affairs, and press and legislative operations. During his time as a Chief of Staff, he also oversaw the political operations of each Member he served.

Justin has also utilized his legislative and policy background to advance the mutual interests of organizational partners such as the National Association of Mutual Insurance Companies (NAMIC) and the Independent Insurance Agents and Brokers of America. During this time, he served as a leading government affairs professional, running federal lobbying efforts, providing strategic planning, and representing members on all federal legislative and regulatory issues. 

Justin graduated with his Master of Science in History of International Relations from The London School of Economics. He also holds his Bachelor of Science degree from Florida State University, where he currently serves as a University Trustee, with a double major in Political Science and History.  He splits his time between Northern Virginia and Florida with his wife Jill and their two boys.

Dean Goodson

Dean Goodson has over 12 years of Virginia government and political experience. He has worked on two statewide campaigns, served as senior staff for three members of House leadership, including two Virginia House Speakers, and represented homebuilders and developers before local governments and the General Assembly.

Dean was responsible for overseeing the House Republican Campaign Committee’s operation in 2021 and 2023. His efforts helped Republicans successfully reclaim the House Majority in 2021. In 2022, he joined Speaker C. Todd Gilbert’s office where he served as Chief of Staff. Dean brings extensive legislative experience that allows him to assist those looking to navigate the Legislative and Executive branches.

A Charlottesville native, Dean now lives in Richmond, Virginia with his wife Jesica and their two daughters.

Jacob Hawkins

Jacob Hawkins is an ultra-competitive digital operative with over a decade of experience strategizing and executing award-winning political and public affairs campaigns. He currently serves as President of Digital at Creative Direct. His experience includes consulting on presidential and statewide campaigns, the highest-spending ballot initiatives in history, and leading the launch of a $300MM+ education foundation as its first Executive Director. He can build a digital program from the ground up: from identifying and acquiring target audiences, to developing software platforms and websites, to designing and placing advertisements.

Jacob is a graduate of Georgia College. He resides in Atlanta with his wife Lenze.

Rob Barlow

Rob brings legislative and campaign experience to the Creative Direct team. While a full-time student at Virginia Commonwealth University, Rob managed a field program, a volunteer program, and social media for a candidate in Virginia’s 7th Congressional District. Rob later served as a Regional Field Director for the RNC’s Trump Victory Program overseeing New York’s 18th and 21st Congressional Districts. 

Utilizing his campaign experience, Rob works closely with clients to write and create effective direct mail. A native of Richmond, Rob graduated from Virginia Commonwealth University in 2021.

CJ Grover

CJ Grover manages some of Creative Direct’s most competitive and high-profile clients, including running direct mail and texting for Donald J. Trump’s 2024 winning presidential campaign.

Prior to joining Creative Direct, CJ worked for more than ten years in various roles in Kansas Republican politics. Most notably, he managed Derek Schmidt’s Kansas gubernatorial campaign in 2022 and Kevin Yoder’s Kansas Third District congressional campaign in 2018. 

CJ also worked as communications director for the Kansas GOP and executive director of a Senate Leadership Fund-affiliated Super PAC. He held senior staff roles in Rep. Yoder’s office on Capitol Hill and AG Schmidt’s office in Topeka. He began his career as a legislative aide to U.S. Senator Pat Roberts. 

CJ resides in Overland Park, Kansas with his wife and their three children and are expecting their fourth in May.

Ken Fuellbier

Ken Fuellbier has worked at all levels of politics, from District Director for Congresswoman Debbie Lesko (AZ-8) to Campaign Manager for several recent high profile Virginia State Senate and Virginia House of Delegates races.

At Creative Direct, Ken works with small and large clients across the country and brings his knowledge and experience in both the governmental and political space to ensure seamless planning and execution of client plans.

Elisabeth Martin

Abigail Barden

Abigail Barden graduated in 2024 from James Madison University with an undergraduate degree in political science. While a full-time student, she held roles as a Data Course Developer and Research Assistant at the American Political Reform & Innovation Lab and served as the Legislative Review Data Analyst for the Virginia Department of Health. A Richmond native, Abigail continues to reside in her hometown, where she is a Project Manager at Creative Direct, specializing in creating and executing strategic public affairs plans and campaigns.

Rachel Clawson

Rachel Clawson is Creative Direct’s Art Director with several years of professional design experience. Rachel also serves as our in-house photographer.

Leading the design team, Rachel works through the entire creative process from formulating ideas, design concepts, and copy to produce eye-catching designs that effectively communicate our clients’ message. She has overseen thousands of projects for clients across the country, including direct mail, websites, logos, branding, brochures, and digital media.

Prior to joining Creative Direct, Rachel ran her own full-time graphic design and social media management company. Rachel has four years of experience managing social media engagement for accounts with hundreds of thousands of followers, developing websites, and creating graphics for social causes and campaigns.

A native of Pennsylvania, Rachel graduated from Liberty University in 2019 and now resides in Virginia.

Whitney Frost

Whitney Frost has years of freelance and in-house graphic design experience. At Creative Direct, she creates visually persuasive direct mail on behalf of our clients. She graduated from Liberty University in Virginia where she received her degree in Studio and Digital Arts: Graphic Design. Born and raised in Maine, Whitney now resides in Richmond.

Emily Schindelbeck

Emily Schindelbeck joined Creative Direct in 2024. Drawing on her previous experience, Emily works with copywriters to design eye-catching mail, collateral, and digital ads. A Virginia native, Emily graduated from Liberty University with a Bachelors in Fine Arts degree.

Sydney Place

Sydney Place joined the team in June 2022 as Creative Direct’s Executive Assistant. She works closely with team members to provide administrative support and ensures smooth operation of the company. A valuable member of the Creative Direct team, Sydney is a strategic planner and is incredibly reliable and detail oriented.

Born and raised in Winchester, Virginia, Sydney graduated from Virginia Commonwealth University in 2020 and now resides in Richmond, Virginia.