Contrast Mail

Lyin' Larry

In a blue wave year, Roxann Robinson maintained her seat in the suburbs which were heavily targeted by Democrats.

Objective

In a race where voters were receiving mail almost daily, we needed a way to capture the voter’s attention in a humorous way while defending the candidate’s record.

Target Audience

Swing Voters

Why it’s important

This shows our ability to creatively respond to attacks on a candidate.

Big Money & Phil Hernandez

In a blue wave year and despite thousands in outside spending, Rob Bloxom held on to his seat in a targeted district. 

Objective

To show voters in a creative way the amount of outside money that was being spent in their district.

Target Audience

Swing Voters

Why it’s important

It shows our ability to present information and grab the voter’s attention with creative imagery.

Jon Ossoff is Lying

Karen Handel won her 2017 special election—the first election since the 2016 presidential election.

Objective

In the first election since the 2016 presidential election, with millions of dollars in outside spending and national attention, we needed to simplify issues for voters and draw a clear contrast. 

Target Audience

Swing Voters

Why it’s important

The mask is an easy visual for voters to understand.