Positive Mail

Daniel Cameron

Daniel Cameron won and became the first African American attorney general in Kentucky history.

Objective

To introduce Daniel Cameron in a positive way that is tied to Kentucky’s history.

Target Audience

General Election voters

Why it’s important

This piece showcases our ability to tell each candidate’s story.

Kirk Cox

Despite tough redistricting and historic Democratic turnout in a blue wave year, Former Speaker Kirk Cox held on to his seat.

Objective

To educate voters about Kirk Cox’s record

Target Audience

Swing Voters

Why it’s important

This piece uses graphics and friendly colors to convey a positive message. 

Drew Ferguson

Drew went on to win the primary and the general election and is now the Deputy Whip in Congress. 

Objective

Drew Ferguson was largely unknown in a five-way primary. We needed a way to tell his story. 

Target Audience

Georgia primary voters

Why it’s important

Drew Ferguson was in fourth place in a five-way primary, but after this piece he went on to win the primary and the general. Eight pagers are a great way to introduce primary voters to someone new.