Social Pressure

Republican Party Voter Scorecard

Republicans saw record turnout for an off-year election.

Objective

Democrats were using the 2019 Virginia elections as a referendum on Trump, so we needed to turn out Republican voters who typically don’t show up for off-year Virginia elections.

Target Audience

Lower turnout Republican voters

Why it’s important

Republicans saw record turnout for an off-year election.

If you don't vote, you don't have a voice.

This piece combines the voter’s public record with a message that resonates with Republican voters.

Objective

To turn out voters who typically don’t show up for off-year Virginia elections.

Target Audience

Lower turnout Republican voters

Why it’s important

Showing voters that their voting history is public record is one of the most persuasive GOTV methods.

Join. Fight. Vote.

We successfully positioned the impeachment proceedings as an effective GOTV message.

Objective

To turn out Republicans who don’t vote in off-year and special elections.

Target Audience

Low turnout Republican voters

Why it’s important

Karen Handel won her election—the first election since the 2016 presidential election.